Parivarthan Counselling Helpline (PCH) is known for being a free phone counselling service managed by a team of trained, certified, and multilingual counsellors. Supported by Mirafra Software Technologies Private Limited and other benefactors, PCH has been operational since 2011. Initially launched to provide anonymous counselling for youth and children, it has since expanded to serve individuals of all ages, addressing the diverse needs of its callers. The helpline has reportedly managed over 4000 cases, offering support not only across India but also to international callers.

The service is particularly beneficial for those unable to access face-to-face counselling due to factors such as unavailability, stigma, or financial constraints. The widespread use of phones has enabled mental health care to reach even remote areas. PCH aims to increase the number and reach of calls, using feedback from callers to enhance its services. It is inclusive, serving a diverse community across various genders, sexual identities, age groups, and economic backgrounds. Depending on the case, assistance may range from a single call to multiple sessions over 2-3 weeks, providing therapeutic support and connecting callers with appropriate resources.

The PCH team is well-qualified to address mental health and well-being concerns, offering counselling in English, Hindi, Kannada, Tamil, Telugu, Marathi, and Bengali. Counsellors receive professional support through regular supervision, peer support, training, and personal counselling. They tackle a wide array of issues, including relationship problems, work-related stress, sexuality, loneliness, exam fears, and mental health challenges like depression and anxiety.

Client confidentiality is a priority, maintained within ethical guidelines set by the British Association for Counselling and Psychotherapy (BACP). The helpline services are offered pro bono, with funding primarily from private and corporate donations, supplemented by corporate consulting work. Donations to support the helpline are welcomed at their centre in Indiranagar, Bangalore.